I’ve told about this article on 14th of March in Difference Between a Tagline and a Slogan. So keep in mind that this one is not a finished post, simply because I got so confused on the terminology and I just gave up on completion of the article.
Consider this as a giveaway article. Use it as you like.
The topic is really interesting and compelling one. Aren’t you curious about interesting facts and stories behind some of the most famous brands’ slogans/taglines? Like Nike: Just Do It. The whole world knows the Nike logo and the pretty tagline, but do you know when it was created and by whom?
So I was going to make a huge research on those historical facts, but got stuck when it came to the difference between slogans and taglines. I don’t want to finish the post still being unsure about the pureness of data [like most publishers of such posts did], so I just want to put it as it is for you to finish it and give it a professional and genuine looks.
So here it is, to the point where I got stuck, with pictures and text and the most famous brands already pre-selected.
Use it as you want, just let me know where it will appear, I am just curious.
The order is alphabetic, most of the info is taken from Wikipedia and official websites.
Impossible is nothing
“Impossible is Nothing” is the current mainstream marketing slogan for Adidas. This campaign was developed by 180/TBWA based in Amsterdam but also with significant work being done by TBWA/Chiat/Day in San Francisco – particularly for its basketball campaign “Believe In Five”.
Don’t leave home without it
In 1975, David Ogilvy of Ogilvy & Mather developed the highly successful Don’t Leave Home Without Them ad campaign for American Express Traveler’s Cheques, featuring Oscar-award-winning actor Karl Malden. A typical ad for the American Express Card began with a celebrity asking viewers: “Do you know me?” Although he/she gave hints to his/her identity, the star’s name was never mentioned except as imprinted on an American Express Card, after which announcer Peter Thomas told viewers how to apply for it. Each ad concluded with the celebrity reminding viewers: “Don’t Leave Home Without It.” The “Don’t Leave Home Without It” slogan was revived in 2005 for the prepaid American Express Travelers Cheque Card.
“Think Different” is an advertising slogan created for Apple Computer in 1997 by the Los Angeles office of advertising agency TBWAChiatDay.
“Think Different” has been criticized as a slogan for being grammatically incorrect. “Think” is a verb and should take the adverb, “differently”, not the adjective, “different”. On the other hand, in certain colloquial expressions such as “think big”, this rule can be violated to achieve impact. Furthermore, the Merriam-Webster Online dictionary cites use of “different” as an adverb dating back to 1744. Also, with “different” as a noun, the phrase “Think Different” refers to what to think as opposed to how to think. This is similar to the difference between “Do Good” and “Do Well,” where “Do Good” refers to performing good deeds such as being kind to others, and “Do Well” means to perform an action successfully such as earning a high score on an exam.
Sheer Driving Pleasure
The slogan “Sheer driving pleasure” originates from 1964 and still holds true for all BMW brand models.BMW also uses “The Ultimate Driving Machine” slogan. That campaign helped define a decade of conspicuous consumption,particularly in the 1980s.
The campaign focused on BMW’s performance and was unashamedly elitist. The ads targeted the affluent and successful professionals who responded
to advertising that tapped into their sense of superiority.
Upgrade to British Airways
Their former slogan “The World’s Favourite Airline” was introduced in 1989 with the launch of the iconic “Face” advertisement. The slogan was dropped in 2001, after having been overtaken by Lufthansa in terms of passenger numbers. The company introduced their new slogan “Upgrade to British Airways” in 2007.
Have it your way
The current tagline “Have it your way” dates back to 1973 and is still used after being reinstated in 2002 by Bradley (Brad) Blum. The slogan described the company as the hamburger franchise that offers customers the ability to customize their burgers.
It’s interesting that starting in the early 1980s and running through approximately 2001, Burger King engaged a series of ad agencies that produced many unsuccessful slogans and programs, including its biggest advertising flop “Where’s Herb?”.
California Milk Processor Board
Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 24, 1993. The campaign has been credited with greatly increasing milk sales in California though not nationwide.
Got Milk? is one of the most famous commodity brand campaigns in the United States.
The ads would typically feature people in various situations involving dry or sticky foods and treats such as cookies and peanut butter. The person then would find himself in an uncomfortable situation due to a full mouth and no milk to wash it down. At the end of the commercial the character would look sadly to the camera and boldly displayed would be the words, “Got Milk?”
According to the Got Milk? website, the campaign has over 90% awareness in the US and the tag line has been licensed to dairy boards across the US since 1995. Got Milk? is a powerful property and has been licensed on a range of consumer goods including Barbie dolls, Hot Wheels, baby and teen apparel, and kitchenware. The trademarked line has been widely parodied by groups championing a variety of causes. Many of these parodies use a lookalike rather than the actual persons used in the original Got Milk? adverts.
I’d walk a mile for a camel
This slogan dates back to 1944-1969. Among other taglines, Camel bore a “More doctors smoke Camels than any other cigarette.” tagline which would not be welcomed today, I guess…
In 1942, the R.J. Reynolds Tobacco Company put up a billboard in New York’s Time Square. It became the most famous billboard overnight. It was two storeys high. The brand name was in giant letters. The slogan read ‘I’d Walk a Mile for a Camel’. The sign remained for twenty-five years and served as a prototype
for smaller versions around the country.
The Coke Side of Life
This Coke slogan is my favorite [of Coca Cola]. The most recognizable slogan is “Always” though, as you see it on almost every single ad. “The Coke Side of Life” was introduced in 2006, used in American and UK ad campaigns.
Also, they had “The Real Thing” slogan back in 1970, emphasizing that they just had so many rivals in cola market.
Yours Is Here
Dell began using the slogan “Yours is here” in 2007, to say that it customizes computers to fit customers’ requirements. Their current tagline is “The power to do more” though, as seen on their official website.
When it absolutely, positively has to be there overnight.
The best a man can get
The best tires in the world have Goodyear written all over them
American by birth. Rebel by choice
Solutions for a small planet
The art of performance
Share moments Share life
Come to Marlboro Country
I’m lovin’ it
The Best or Nothing.
Your potential Our passion
It’s Miller time!
Do the Dew
Just Do It
Slightly ahead of its time
Every Pepsi Refreshes The World
Get the feeling
World Wildlife Fund
For a living planet